How to treble your pipeline using persona-led sales prospecting

Author: James Gibbons   |   Date: 14th August 2019   |  Tags: ,

Welcome to the whirlwind Autumn quarter 2019! The Sales, Marketing or Communications Manager or Director of a fast-growing technology company, you need to follow up and close down business leads using ABM, like yesterday!The summer holidays are long gone. Clocks are ticking and days are short for filling up the sales funnel.  Dark, wintry nights draw in. The Christmas countdown begins… Time to think ABM.


The traditional way of sales prospecting

Fast as falling leaves, you frantically rake together a funnel of cold prospects, many of which lead to a dead end.


I wish, I wish, I wish…

What if you could picture your ideal client? Had a more personal way of approaching them than sending bulk emails or attending fruitless industry events? A full prospect funnel for an overflowing order book, all set for a Happy New Year?

You dream up a wish list which gets you in front of the people you want to meet:

  •  Wish 1 – a hand-picked list of the best people in the market for my services
  • Wish 2 – the contact details of the right decision maker and the insights to have an informed conversation
  • Wish 3 – the feeling that the people I talk to are actually waiting for my call!

What if your three wishes were granted? How much time would it save? No longer running around trying to second guess who to impress but calmly confronting a queue of cool people, warmed up and willing to talk to you?


Enter the Buyer Persona. The new sharp edge of sales prospecting.

Into the room comes your new best friend, the Buyer Persona who knows the inside track on your ideal customer, according to the Buyer Persona Institute:

“Built from the real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the people you need to influence, or a map of their journey, actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo”.


Predictable prospecting using Buyer Personas

At LinkCreator Ltd our precisely targeted Account Based Marketing services (ABM) with Buyer Personas fill the gaps in your sales and marketing strategy. We link you with the perfect prospects you long to meet:

  • We hand-pick and profile your ideal buyer personas
  • We discover the problems they struggle to solve and the decision maker seeking a solution
  • We give you the low-down on how to strike up a helpful conversation
  • We hand-craft a campaign which lines up a list of warm and willing qualified prospects
  • We create relevant touch points with ideal buyers, with no hard sell


Trebling the pipeline, helping you breathe, stretch and grow


In fact, our personalised persona-led Account Based Marketing (ABM) services have more than trebled the pipeline of regular clients we’ve helped over the past year!


They’ve been able to grow, scale, enter new markets and pioneer new partnerships as this wonderful client testimonial shows:


“Working with James & the LinkCreator team has been a fantastic experience. Their methodic and professional approach has helped us break through a new sector in which we now feature as pioneers in Technology & award-winning partner!”.

Alejandro Alvarez, Director of Sales at CareLineLive


Don’t leave sales prospecting to chance.


Let’s work on your wish list and get you talking to the right Buyer Personas so you are all set for a full order book, a calm Christmas and a Happy and prosperous 2020!


For your free one-hour consultation around ABM, visit  or contact us at or 01264 350406. We’re here to help!



LinkCreator Ltd helps fast-growing technology clients to stretch, scale and grow with finely-tuned telemarketing lead-generation services, focused on exactly the right Buyer Personas. Our thorough 21-years track record in sales, operations and business development, working with Microsoft-Certified organisations and HP Gold Partners, guarantees a tangible, measurable and healthy return on your Account Based Marketing investment. Our data-led Business Intelligence Services make perfect prospecting predictable.


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