Lead Generation Blog

Just like anyone working at the leading-edge of their commercial sector, we like to report and provide our commentary on what’s happening in our industry. Sometimes we examine work-related dynamics in detail, while other times we look at what’s making the news in science and technology. We also encourage you to interact with our blog-posts on social media and start a dialogue through which we can both learn about key industry developments and emerging dynamics.

Sports Sponsorship

Why Sports sponsorship?

Author: James Gibbons   |   Date: 14th October 2019
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As a company we wanted to look at expanding our reach. After looking at various events and and online channels we decided to look at sports sponsorship.

 

Trying a different way of attracting interest in our products and services was important to us and we also wanted to increase our brand awareness. Therefore, sports sponsorship seemed the best route for us.

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How to use LinkedIn Sponsored InMail as part of your wider lead generation strategy

Author: James Gibbons   |   Date: 20th September 2019
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We’ve all heard of LinkedIn. But have you heard of LinkedIn Sponsored InMail? Well, if not, you could be missing a trick. With Sponsored InMail you can target prospective customers more effectively than you can using conventional email. You DO have to be a LinkedIn Premium member to send Sponsored InMail, but you don’t have to be one to receive it. Here we look at the main features and benefits of using Sponsored InMail.

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How to choose a technology lead generation company

How to choose a technology lead generation company

Author: James Gibbons   |   Date: 16th August 2019
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If you’re going to invest in a technology lead generation company to help you uncover and develop new business opportunities, then you need to do your homework first; you need to know how to choose a technology lead generation company. That’s because not all lead generation companies are the same. In fact, the level of service and quality of results you receive can vary dramatically between providers. Here, we outline our top five considerations to help you pick the right lead generation firm in order to ensure a decent return on your investment.

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Persona

How to treble your pipeline using persona-led sales prospecting

Author: James Gibbons   |   Date: 14th August 2019
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Welcome to the whirlwind Autumn quarter 2019! The Sales, Marketing or Communications Manager or Director of a fast-growing technology company, you need to follow up and close down business leads using ABM, like yesterday!

The summer holidays are long gone. Clocks are ticking and days are short for filling up the sales funnel.  Dark, wintry nights draw in. The Christmas countdown begins… Time to think ABM.

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Is Telephone Marketing dead?

Author: James Gibbons   |   Date: 22nd July 2019
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Is Telephone Marketing still relevant today with everything going digital? This article looks at evidence that it is still very effective if used properly.

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Telemarketing Lead Generation

Top 10 Reasons why Telemarketing is still a critical piece of your Lead Generation Efforts

Author: James Gibbons   |   Date: 15th July 2019
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Over the past two years we have discusses with our clients the overall Marketing mix. Below are the main reasons we find Telemarketing Lead Generation is still a key.

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Lead generation and Brexit: is it time to look west?

Author: James Gibbons   |   Date: 10th July 2019
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The last few years has been a torrid time of uncertainty for businesses who rely on importing and exporting to perform their operations. Businesspeople in the science and technology manufacturing sector, which often relies on just-in-time delivery, have suffered more than most because of Brexit uncertainty. So, where should they be focussing their telemarketing lead generation energies right now? Well, it depends how many bases they can afford to cover. Some people think any future decline in trade with Europe will be met by an upswing in trade with other countries including the United States, meaning many new business opportunities. We decided to get-to-grips with the key issues and facts.

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Telemarketing lead generation. Sales Leads.

Why less is often more with telemarketing lead generation results…

Author: James Gibbons   |   Date: 18th June 2019
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In business, success is often measured in numbers. High numbers are good, low numbers not so good… This is perfectly understandable because indicators of success like profit margins are important, and bigger IS generally better… But what about when it comes to telemarketing lead generation? Would you rather have five-hundred or five leads? Look now as we add some extra context to help you weigh-up this conundrum…

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The art of not being annoying in your lead generation work

Author: James Gibbons   |   Date: 16th May 2019
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It’s a tightrope. How do you make sure people notice you through your direct sales communications without being a nuisance? This is undoubtedly a tough question and there’s no one-size-fits-all answer. It all depends on the situation, your product or service, and the type of person and industry with which you’re dealing… Indeed, this is where judgement comes into play… And if you’re not gifted with faultless intuition or well-practised in lead generation, you can accidentally turn people right off your message. Here are some choice chunks of advice on the art of not being annoying from our telemarketing lead generation experts…

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How to construct a successful telemarketing lead generation sales pitch

How to construct a successful telemarketing lead generation sales pitch

Author: James Gibbons   |   Date: 25th April 2019
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When you strip away all the extra things we do to make industry decision-makers amenable to your message and interested in what you can do, there’s a carefully-balanced sales proposition. And it’s this proposition that represents the nuts-and-bolts of what makes people say ‘YES’ to that all-important first meeting. Look now as we guide you through some of the most important and distinct stages of constructing a successful telemarketing lead generation sales pitch…

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