Lead Generation Blog

Just like anyone working at the leading-edge of their commercial sector, we like to report and provide our commentary on what’s happening in our industry. Sometimes we examine work-related dynamics in detail, while other times we look at what’s making the news in science and technology. We also encourage you to interact with our blog-posts on social media and start a dialogue through which we can both learn about key industry developments and emerging dynamics.

Locdown Marketing

Lockdown Marketing

Author: James Gibbons   |   Date: 1st July 2020

Lockdown has been an important part of controlling the ongoing Pandemic. The question many business’ have been considering is how to market themselves during this time. This article looks at Lockdown Marketing strategies that can and have been used.

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Lifecycle Marketing

Lifecycle Marketing

Author: James Gibbons   |   Date: 3rd May 2020
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Why is Lifecycle Marketing important? It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire new ones from scratch. This article looks at why this process is so important.

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B2B Marketing Enviornment

B2B Marketing Enviornment

Author: James Gibbons   |   Date: 2nd May 2020

In the current climate what has changed with the way we approach business? This article looks at the current B2B marketing Enviornment and the tools you should consider.

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Technology Lead Generation

Tech Lead Generation – Why is it different?

Author: James Gibbons   |   Date: 19th February 2020
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Tech Lead Generation can be complex and timing is crucial to be successful. This article looks at some of the major factors in being able to win more deals.

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2020 business goals

2020 Business Goals

Author: James Gibbons   |   Date: 18th November 2019
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2020 business goals – This article looks at some of the things to consider in terms of planning ahead for the start of 2020.

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B2B Telemarketing Company

B2B Telemarketing Company

Author: James Gibbons   |   Date: 11th November 2019
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B2B Telemarketing Company – What is that I hear you say? This article looks into this area in more detail and looks at some of the key points to consider when looking for a specialist company to represent your brand.

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Sales Appointment

Sales Appointment

Author: James Gibbons   |   Date: 6th November 2019
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Sales Appointment setting is the one thing that is crucial for a business to be successful. This article looks at how we add value for our clients. We deliver high quality Sales meetings that generate business for our clients.

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UK Appointment Setting

UK Appointment Setting

Author: James Gibbons   |   Date: 4th November 2019
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UK Appointment Setting – How to get in the room with your ideal clients? This article looks at this area in more detail and focuses on the success we have had when engaging with our customers ideal clients.

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B2B Marketing

B2B Marketing Goals

Author: James Gibbons   |   Date: 28th October 2019
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We believe that b2b marketing is key to get right in any business. This article looks at this area in more detail and the key things to consider. How to look at your marketing and where is best to spend your hard earned budget.

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Sales and Marketing

Sales and Marketing in 2020

Author: James Gibbons   |   Date: 25th October 2019
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As we go towards 2020 how will the relationship between Sales and Marketing develop? This article looks into our thoughts on the relationship between the two and how crucial they are to be working seamlessly.

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