Lead Generation Blog

Just like anyone working at the leading-edge of their commercial sector, we like to report and provide our commentary on what’s happening in our industry. Sometimes we examine work-related dynamics in detail, while other times we look at what’s making the news in science and technology. We also encourage you to interact with our blog-posts on social media and start a dialogue through which we can both learn about key industry developments and emerging dynamics.

The art of not being annoying in your lead generation work

Author: James Gibbons   |   Date: 16th May 2019
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It’s a tightrope. How do you make sure people notice you through your direct sales communications without being a nuisance? This is undoubtedly a tough question and there’s no one-size-fits-all answer. It all depends on the situation, your product or service, and the type of person and industry with which you’re dealing… Indeed, this is where judgement comes into play… And if you’re not gifted with faultless intuition or well-practised in lead generation, you can accidentally turn people right off your message. Here are some choice chunks of advice on the art of not being annoying from our telemarketing lead generation experts…

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How to construct a successful telemarketing lead generation sales pitch

How to construct a successful telemarketing lead generation sales pitch

Author: James Gibbons   |   Date: 25th April 2019
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When you strip away all the extra things we do to make industry decision-makers amenable to your message and interested in what you can do, there’s a carefully-balanced sales proposition. And it’s this proposition that represents the nuts-and-bolts of what makes people say ‘YES’ to that all-important first meeting. Look now as we guide you through some of the most important and distinct stages of constructing a successful telemarketing lead generation sales pitch…

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How to engage your target audience using lead generation

How to engage your target audience using lead generation

Author: James Gibbons   |   Date: 29th March 2019
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When it comes to working out how to engage your target audience using lead generation techniques, there’s no mystery involved. If sales people try to convince you it’s down to magic or dark arts, then they’re being disingenuous. Indeed, with responsible sales lead generation there’s no smoke and mirrors. At Link Creator our staff are 100% open about our methodical, scientific approach to feeding your sales pipeline. In fact, the only secret might be their relentless hard work and determination in obtaining results on your behalf. Look now as we outline our steps to success in engaging your target audience…

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Account Based Marketing Strategies – The How and Why?

Author: James Gibbons   |   Date: 3rd December 2018
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A study conducted by Surius Decisions states that 70% of B2B companies are focussed on driving Account Based Marketing (ABM). The Pareto Principle states that in general, 20% of your customers represent 80% of your sales. And 20% of your time produces 80% of your results. And so on. The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business.

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Market research before sales pipeline? Here’s why!

Author: James Gibbons   |   Date: 15th November 2018
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Understanding your markets is vital, but do we really understand why it is vital to your sales pipeline? Below we list some market research steps to developing a successful lead generation and account management strategy.

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Looking at ways to leverage your data to build your sales pipeline?

Author: James Gibbons   |   Date: 18th October 2018
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In today’s modern world data is everywhere and more organisations are looking at ways of how to leverage this data to gain a competitive advantage. At Link Creator, we are working with our clients to build data for them and gain valuable insights into their ideal clients.

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To Script or Not to Script for a Cold Call?

Author: James Gibbons   |   Date: 15th October 2018

In today’s modern online world people have access to technology at the end of their fingertips and can research a company that is calling them very quickly. This can be to check the website, reviews or social media channels to get an understanding of who is calling and why. With prospects sometimes already engaged in the process of the sales cycle of looking at a particular service, it is more critical than ever that a phone call is done in a way to reflect the brand and build rapport with the target prospect.

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It’s in the pipeline – is there a better way to generate leads?

Author: James Gibbons   |   Date: 20th August 2018
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Sales Pipelines, Sales Funnels, Click Funnels, Inbound Marketing, Outbound Marketing, Lead Magnets, Analytics, telemarketing… If your business is selling anything to anybody (and I really hope you are), then you will have heard all of these terms.  You will probably have been approached by various specialists promising to increase the volume of activity and information available for you or your sales people to follow up.

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Increasing your Sales Pipeline

Author: James Gibbons   |   Date: 29th June 2018
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As we approach the summer season many companies are starting to look at where they are at the half point on the year. Companies can find the summer slightly slower and make plans to improve sales as we head into the later part of the year. This article highlights some of the things to consider when looking to boost your sales pipeline.

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24 Hours Non Stop

Author: James Gibbons   |   Date: 11th June 2018
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I am headed to the Le Mans 24 hour race this week it has made me think how surviving this race is very similar to running a business.

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