Why do Market Research?

Author: James Gibbons   |   Date: 18th October 2019   |  Tags:

Market Research is one of the most important things a business should undertake. This article looks into the how and why to do this. Every business needs to be looking at how to get access to those all important customers. This article gives some hints and tips on where to start in that thought process.

Data-led Business Intelligence (Hampshire)

Why Do Market Research

Gaining knowledge into your target markets can be critical in being one step ahead of your competition. This enables your business to plan ahead on who to be targeting and why. Being able to plan ahead in this way gives your business the knowledge your targeting is correct. https://www.linkcreator.co.uk/lead-generation-services/data-led-business-intelligence/

 

Where to Start with Market Research?

The first thing to do is to understand who your target audience actually is. Where are these companies located, but what typical industries are they in? From this, extensive research can be done to find the most likely organisations that fit criteria.

Buyer Personas

Who are the correct people that you need to be engaging with at these companies. Is it the Director or is there a more subtle contact who requires your services. Uncovering this is critical to ensure that time is not wasted by incorrectly attempting to engage the wrong people. What is the typical thought process of these people and what critical things do they like doing.

Market Research Engagement

At what point should you be looking to engage with the prospect or potential client. Typically we find the more knowledge you have into the company and individual is best. But, will this make the conversation more relevant when you engage. How also do we engage with those people.

Time to Approach

From doing thorough research into all the points mentioned above. Companies will be in a position to go to market with confidence. There are several ways in which this can be done. Let us have a call to discuss this in more detail. https://www.linkcreator.co.uk/lead-generation-services/telemarketing-lead-generation/

This article will also link to the most researched articles around Market Research in 2018. https://blog.marketresearch.com/top-15-articles-published-on-marketresearch.com-in-2018

 

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