As we head towards 2020 we wanted to look at the evolving relationship between sales and marketing. In some business’ Marketing and Sales are working in separate silos. At Link Creator we firmly believe that this should not be the case. We believe both departments needs to be working together targeting your ideal clients but at different stages of the buying cycle.
Marketing is typically for creating interest in a companies products and services. This can be through brand awareness, PR, Email marketing, digital marketing and also industry events.
Sales focus on the one to one relationship and understand the clients challenges. They move the clients along this process and look to get them to the stage of being a paying client.
With Technology, we now have more savvy buyers who are not engaging in the sales process until they are close to being ready to buy. Clients make more rapid buying decisions and can actually do a lot of thorough research themselves into various services. Therefore,you need to try and build the relationship earlier than before to engage clients and nurture these prospects through the process.
In answering the initial question we firmly believe that yes both departments will continue to evolve at a rapid pace. Understanding your clients and their thought process is crucial to winning in 2020. At Link Creator we help our clients to map their ideal clients. We also find relevant insights to these businesses which is crucial when looking to engage and develop a relationship. More about the research we do for our clients is here – https://www.linkcreator.co.uk/lead-generation-services/data-led-business-intelligence/
Here is another article around this area which could be of interest – https://sujanpatel.com/marketing/sales-marketing-can-work-together/
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