Tag: ABM

How to use LinkedIn Sponsored InMail as part of your wider lead generation strategy

Author: James Gibbons   |   Date: 20th September 2019
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We’ve all heard of LinkedIn. But have you heard of LinkedIn Sponsored InMail? Well, if not, you could be missing a trick. With Sponsored InMail you can target prospective customers more effectively than you can using conventional email. You DO have to be a LinkedIn Premium member to send Sponsored InMail, but you don’t have to be one to receive it. Here we look at the main features and benefits of using Sponsored InMail.

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How to choose a technology lead generation company

Author: James Gibbons   |   Date: 16th August 2019
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If you’re going to invest in a technology lead generation company to help you uncover and develop new business opportunities, then you need to do your homework first; you need to know how to choose a technology lead generation company. That’s because not all lead generation companies are the same. In fact, the level of service and quality of results you receive can vary dramatically between providers. Here, we outline our top five considerations to help you pick the right lead generation firm in order to ensure a decent return on your investment.

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How to treble your pipeline using persona-led sales prospecting

Author: James Gibbons   |   Date: 14th August 2019
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Welcome to the whirlwind Autumn quarter 2019! The Sales, Marketing or Communications Manager or Director of a fast-growing technology company, you need to follow up and close down business leads using ABM, like yesterday!

The summer holidays are long gone. Clocks are ticking and days are short for filling up the sales funnel.  Dark, wintry nights draw in. The Christmas countdown begins… Time to think ABM.

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Is Telephone Marketing dead?

Author: James Gibbons   |   Date: 22nd July 2019
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Is Telephone Marketing still relevant today with everything going digital? This article looks at evidence that it is still very effective if used properly.

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Top 10 Reasons why Telemarketing is still a critical piece of your Lead Generation Efforts

Author: James Gibbons   |   Date: 15th July 2019
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Over the past two years we have discusses with our clients the overall Marketing mix. Below are the main reasons we find Telemarketing Lead Generation is still a key.

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Account Based Marketing Strategies – The How and Why?

Author: James Gibbons   |   Date: 3rd December 2018
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A study conducted by Surius Decisions states that 70% of B2B companies are focussed on driving Account Based Marketing (ABM). The Pareto Principle states that in general, 20% of your customers represent 80% of your sales. And 20% of your time produces 80% of your results. And so on. The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business.

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