Tag: Account Based Marketing

Account Based Marketing Strategies – The How and Why?

Author: James Gibbons   |   Date: 3rd December 2018
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A study conducted by Surius Decisions states that 70% of B2B companies are focussed on driving Account Based Marketing (ABM). The Pareto Principle states that in general, 20% of your customers represent 80% of your sales. And 20% of your time produces 80% of your results. And so on. The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business.

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Why is Marketing Automation important?

Author: James Gibbons   |   Date: 25th September 2017
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Buyers are now much further through their buying process before they approach a vendor. As marketers it is crucial we find effective techniques to help buyers through their research so that our company is front of mind when they are ready to engage directly.

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How to get everyone on-board for a Marketing Automation initiative

Author: James Gibbons   |   Date: 21st September 2017
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You might think that installing a Marketing Automation tool is intended to make things more effective for your B2B prospects and more efficient for marketing staff but it’s easy to overlook how much Sales will benefit and in some companies Customer Service.

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Why Marketing Automation?

Author: James Gibbons   |   Date: 18th September 2017
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For any business aligning staff, processes and technology is a real challenge – but crucial for generating more revenue and achieving faster growth. Marketing automation is a technology solution which allows companies to track prospects and customers with precision, learn from their online behaviour, and nurture them with personalised, useful content. This helps in converting prospects to customers and grow existing accounts.

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