Tag: Lead Generation

How to book more meetings when doing lead generation

Author: James Gibbons   |   Date: 16th October 2019
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Lead generation opens doors to meetings and meetings open doors to contracts. However, the other important thing to bear in mind is that time is money. So how do you book more meetings when doing lead generation to make the most of the time you’ve invested? Here we give you some straightforward pointers to optimise your success rates by streamlining your approach and focussing on the things that matter most when feeding your sales pipeline.

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Why Sports sponsorship?

Author: James Gibbons   |   Date: 14th October 2019
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As a company we wanted to look at expanding our reach. After looking at various events and and online channels we decided to look at sports sponsorship.


Trying a different way of attracting interest in our products and services was important to us and we also wanted to increase our brand awareness. Therefore, sports sponsorship seemed the best route for us.

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How to use LinkedIn Sponsored InMail as part of your wider lead generation strategy

Author: James Gibbons   |   Date: 20th September 2019
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We’ve all heard of LinkedIn. But have you heard of LinkedIn Sponsored InMail? Well, if not, you could be missing a trick. With Sponsored InMail you can target prospective customers more effectively than you can using conventional email. You DO have to be a LinkedIn Premium member to send Sponsored InMail, but you don’t have to be one to receive it. Here we look at the main features and benefits of using Sponsored InMail.

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How to treble your pipeline using persona-led sales prospecting

Author: James Gibbons   |   Date: 14th August 2019
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Welcome to the whirlwind Autumn quarter 2019! The Sales, Marketing or Communications Manager or Director of a fast-growing technology company, you need to follow up and close down business leads using ABM, like yesterday!

The summer holidays are long gone. Clocks are ticking and days are short for filling up the sales funnel.  Dark, wintry nights draw in. The Christmas countdown begins… Time to think ABM.

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Top 10 Reasons why Telemarketing is still a critical piece of your Lead Generation Efforts

Author: James Gibbons   |   Date: 15th July 2019
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Over the past two years we have discusses with our clients the overall Marketing mix. Below are the main reasons we find Telemarketing Lead Generation is still a key.

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How to engage your target audience using lead generation

Author: James Gibbons   |   Date: 29th March 2019

When it comes to working out how to engage your target audience using lead generation techniques, there’s no mystery involved. If sales people try to convince you it’s down to magic or dark arts, then they’re being disingenuous. Indeed, with responsible sales lead generation there’s no smoke and mirrors. At Link Creator our staff are 100% open about our methodical, scientific approach to feeding your sales pipeline. In fact, the only secret might be their relentless hard work and determination in obtaining results on your behalf. Look now as we outline our steps to success in engaging your target audience…

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Account Based Marketing Strategies – The How and Why?

Author: James Gibbons   |   Date: 3rd December 2018
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A study conducted by Surius Decisions states that 70% of B2B companies are focussed on driving Account Based Marketing (ABM). The Pareto Principle states that in general, 20% of your customers represent 80% of your sales. And 20% of your time produces 80% of your results. And so on. The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business.

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