Tag: Telemarketing Lead Generation

Top 10 Reasons why Telemarketing is still a critical piece of your Lead Generation Efforts

Author: James Gibbons   |   Date: 15th July 2019
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Over the past two years we have discusses with our clients the overall Marketing mix. Below are the main reasons we find Telemarketing Lead Generation is still a key.

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Lead generation and Brexit: is it time to look west?

Author: James Gibbons   |   Date: 10th July 2019
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The last few years has been a torrid time of uncertainty for businesses who rely on importing and exporting to perform their operations. Businesspeople in the science and technology manufacturing sector, which often relies on just-in-time delivery, have suffered more than most because of Brexit uncertainty. So, where should they be focussing their telemarketing lead generation energies right now? Well, it depends how many bases they can afford to cover. Some people think any future decline in trade with Europe will be met by an upswing in trade with other countries including the United States, meaning many new business opportunities. We decided to get-to-grips with the key issues and facts.

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Why less is often more with telemarketing lead generation results…

Author: James Gibbons   |   Date: 18th June 2019
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In business, success is often measured in numbers. High numbers are good, low numbers not so good… This is perfectly understandable because indicators of success like profit margins are important, and bigger IS generally better… But what about when it comes to telemarketing lead generation? Would you rather have five-hundred or five leads? Look now as we add some extra context to help you weigh-up this conundrum…

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The art of not being annoying in your lead generation work

Author: James Gibbons   |   Date: 16th May 2019
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It’s a tightrope. How do you make sure people notice you through your direct sales communications without being a nuisance? This is undoubtedly a tough question and there’s no one-size-fits-all answer. It all depends on the situation, your product or service, and the type of person and industry with which you’re dealing… Indeed, this is where judgement comes into play… And if you’re not gifted with faultless intuition or well-practised in lead generation, you can accidentally turn people right off your message. Here are some choice chunks of advice on the art of not being annoying from our telemarketing lead generation experts…

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How to construct a successful telemarketing lead generation sales pitch

Author: James Gibbons   |   Date: 25th April 2019
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When you strip away all the extra things we do to make industry decision-makers amenable to your message and interested in what you can do, there’s a carefully-balanced sales proposition. And it’s this proposition that represents the nuts-and-bolts of what makes people say ‘YES’ to that all-important first meeting. Look now as we guide you through some of the most important and distinct stages of constructing a successful telemarketing lead generation sales pitch…

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Increasing your Sales Pipeline

Author: James Gibbons   |   Date: 29th June 2018
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As we approach the summer season many companies are starting to look at where they are at the half point on the year. Companies can find the summer slightly slower and make plans to improve sales as we head into the later part of the year. This article highlights some of the things to consider when looking to boost your sales pipeline.

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24 Hours Non Stop

Author: James Gibbons   |   Date: 11th June 2018
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I am headed to the Le Mans 24 hour race this week it has made me think how surviving this race is very similar to running a business.

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How Marketing Automation Benefits Marketing Teams

Author: James Gibbons   |   Date: 29th September 2017
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Of course, a well implemented marketing automation system supports your marketing team in so many ways. Let’s take a look at some stand out benefits of using such a solution.

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Why is Marketing Automation important?

Author: James Gibbons   |   Date: 25th September 2017
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Buyers are now much further through their buying process before they approach a vendor. As marketers it is crucial we find effective techniques to help buyers through their research so that our company is front of mind when they are ready to engage directly.

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Why Marketing Automation?

Author: James Gibbons   |   Date: 18th September 2017
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For any business aligning staff, processes and technology is a real challenge – but crucial for generating more revenue and achieving faster growth. Marketing automation is a technology solution which allows companies to track prospects and customers with precision, learn from their online behaviour, and nurture them with personalised, useful content. This helps in converting prospects to customers and grow existing accounts.

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