Tag: Telephone Marketing

How to use LinkedIn Sponsored InMail as part of your wider lead generation strategy

Author: James Gibbons   |   Date: 20th September 2019
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We’ve all heard of LinkedIn. But have you heard of LinkedIn Sponsored InMail? Well, if not, you could be missing a trick. With Sponsored InMail you can target prospective customers more effectively than you can using conventional email. You DO have to be a LinkedIn Premium member to send Sponsored InMail, but you don’t have to be one to receive it. Here we look at the main features and benefits of using Sponsored InMail.

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How to choose a technology lead generation company

Author: James Gibbons   |   Date: 16th August 2019
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If you’re going to invest in a technology lead generation company to help you uncover and develop new business opportunities, then you need to do your homework first; you need to know how to choose a technology lead generation company. That’s because not all lead generation companies are the same. In fact, the level of service and quality of results you receive can vary dramatically between providers. Here, we outline our top five considerations to help you pick the right lead generation firm in order to ensure a decent return on your investment.

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Is Telephone Marketing dead?

Author: James Gibbons   |   Date: 22nd July 2019
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Is Telephone Marketing still relevant today with everything going digital? This article looks at evidence that it is still very effective if used properly.

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