Why Marketing Automation?

Author: James Gibbons   |   Date: 18th September 2017   |  Tags: ,

For any business aligning staff, processes and technology is a real challenge - but crucial for generating more revenue and achieving faster growth. Marketing automation is a technology solution which allows companies to track prospects and customers with precision, learn from their online behaviour, and nurture them with personalised, useful content. This helps in converting prospects to customers and grow existing accounts.

What is Marketing Automation?

Marketing automation is a category of software.

How does Marketing Automation work?

It automates and measures marketing processes.

Why use Marketing Automation?

So companies can work more efficiently and grow revenue faster.

Here are some of the reasons a company will look to adopt marketing automation:

  • Data Collection – Painting a clear picture of who and when prospects are engaging with your business.
  • Marketing automation helps you to build more detailed customer profiles. An automated solution is always gathering information based on customers’ purchases, email opens and responses, selected preferences and more. All this data is stored for future use, giving you the insights you need to improve communications.
  • CRM Integration – Integration of marketing automation with CRM allows for the tracking of every lead from the top of the lead funnel to the bottom of the sales funnel. This can prevent leads leaking out of the sales funnel after unsuccessful contact by sales. The rep can place that lead back into a nurturing program with a couple of clicks or marketing can set up an automatic sweep of aged leads back into the nurture program.
  • Multi-Channel Management – Marketing automation can help you keep tabs on the multiple channels that buyers can now be found on. It also allows you to consolidate the data from each channel, giving you a 360 degree view of prospects and customers.
  • Efficiency – Automation provides a streamlined alternative to time consuming manual processes. A single staff member can execute complex campaigns and can connect with far more customers than would be possible manually.
  • Save Time – Multiple campaigns can be scheduled ahead of time and released as per your own settings. Working hours can then be allocated to other tasks.
  • Personalisation – Rather than having to manually segment customers based on their needs and preferences, marketing automation solutions allow you to simply create restrictions that will allow customers to be automatically separated. The solution can then send messages and promotions to those customers that are relevant to their individual needs.
  • Consistency – Incorporating all your marketing efforts into one process can help keep a unified brand tone-of-voice.
  • Optimisation – Automated marketing solutions keep track of each email campaign, Facebook post, text message or whatever it is that you are doing. A great solution will provide you with detailed graphs, statistics and other report data that you can analyse in order to maximise your future campaigns.

If you would like to know how marketing automation could help your business please feel free to get in contact with us. team@linkcreator.co.uk

Learn more about deploying effective marketing automation tools

Call or email us now to find out more about how digital marketing automation can give you greater convenience, plus the analytical insights for increased successful outcomes.