For any business aligning staff, processes and technology is a real challenge - but crucial for generating more revenue and achieving faster growth. Marketing automation is a technology solution which allows companies to track prospects and customers with precision, learn from their online behaviour, and nurture them with personalised, useful content. This helps in converting prospects to customers and grow existing accounts.
Marketing automation is a category of software.
It automates and measures marketing processes.
So companies can work more efficiently and grow revenue faster.
Here are some of the reasons a company will look to adopt marketing automation:
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