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  • James Gibbons

B2B Marketing Enviornment

Updated: Dec 14, 2020

In the current climate what has changed with the way we approach business? This article looks at the current B2B marketing Enviornment and the tools you should consider.

Tried and Tested in the B2B Marketing Enviornment So what methods are business using? We look at some of the key solutions that business’ are using currently. We also wanted to highlight some of the benefits of using each one. During the current Global Pandemic many of you will be thinking about your marketing and which methods to use. Please see some of the main tools that can be used effectively below. Direct Mail This can be an effective way of marketing. However, having targeted data is key or it will be likely to be a wasted effort. Direct mail can be seen as more personal with a compelling message. Telephone Marketing A very effective way of engaging your target prospects. Thorough research should be done prior to calling and the call should focus on the challenge you are looking to solve. Calling alongside Direct Mail and Social Media have been very successful for a number of our clients. Social Media Depending on the product or service being sold this can be an effective way of quickly driving engagement. With thousands of users available to reach quickly and easily. This can be a good first step in building brand awareness. It is also important to understand which platforms are best to be used. Please see this useful resource here with more details – Digital Advertising This can be a good way of filtering to a select group of prospects to highlight your products and services to a certain audience. Content needs to be spot on here as some click costs can be costly. However, if targeted appropriately this can be a good way of driving traffic to your business. Please see more about us here – Plus also a link to our website here –

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